Stocking What Sells: Matching Your Products to Customer Demand

Every farmer makes a bet at planting time. You decide what to grow, how much to put in, and when it will be ready, all months before the first customer ever walks up to the stand. By the time you find out whether you guessed right, the season is already [...]

A Trailblazer for Women in Agriculture: Sandra Tucker

As we celebrate the International Year of the Woman Farmer, we honor the women whose resilience, dedication, and quiet leadership have shaped agriculture for generations. Among them is Sandra “Sandy” Tucker, whose life in farming reflects both the tradition and transformation of American agriculture. Sandy’s journey into farming began after [...]

Who Is Your Customer?- Understanding the People Who Buy Local

You know your Saturday morning regulars by name. You know who picks up a dozen eggs every week and who shows up in October for pumpkins and nothing else. But if someone asked you to describe your best customer — not by name, but by profile — could you do [...]